Dr. Ben D. Sawyer is an applied neuroscientist and human factors engineer fascinated by information exchange between human and machine. Brainwaves, biosignals, and mathematical theory help Dr. Sawyer and his teams to design the models and algorithms that power trustworthy machines. Dr. Sawyer’s math, research, and design recommendations are leveraged by Fortune 500 companies, governments, and nonprofits. His work has been covered by The Washington Post, The New York Times, Forbes, Reuters, Fast Company, The BBC, and more.
Featured Work: Using Tech to Improve Readability
Dr. Sawyer is Director of The Readability Consortium, dedicated to Readability for all.
Through cutting-edge research and engineering, TRC is improving reading performance in adults and children, without training and at the click of a button…
Featured Peer-reviewed Works
Toward a theory of visual information acquisition in driving
The aim of this study is to describe information acquisition theory, explaining how drivers acquire and represent the information they need…
Grand challenges for human factors and ergonomics
Contemporary society faces a growing set of complex global issues representing significant human health, well-being, and sustainability threats…
Evaluating GenAI for Simplifying Texts for Education: Improving Accuracy and Consistency for Enhanced Readability
Generative artificial intelligence (GenAI) holds great promise as a tool to support personalized learning…